Kicking off every January, the Dubai Shopping Festival (DSF) is a retail celebration that is a shopper’s paradise and renowned over the world for its amazing deals and promotions.

Celebrating its 21^st anniversary in 2016, the shopping festival is the largest shopping and entertainment extravaganza in the Middle East.  The shopping obsession peaks each year in January during the Dubai Shopping Festival, the longest running festival of its kind.

From fashion flash mobs to live raffle drawngs, there’s an event for everyone during the DSF 2016.  Watch the Dubai Mall’s famous skating rink transform into a runway at Fashion on Ice or search for one-of-a-kind gifts from local and international designers at Market Outside the Boax.  And don’t forget one of the hallmarks of DSF – the fireworks.  This year includes shows across two locations in Dubai.

Whether you’re exploring the old souks or the grandiose modern malls, there are plenty of ways to save and win during DSF.  Start by downloading the new #MyDSF 2016 Offers app for full access to all the amazing deals throughout the festival.  Or try your luck at one of the daily raffles with prizes that include cash and even cars.

Credit: http://www.dubaicalendar.ae/