Dar es Salaam — East Africa's leading hotel chain Tourism Promotion Services (TPS), Serena Hotels, has acquired Moevenpick Royal Palm Hotel.

A statement issued November 23 said after the acquisition, the hotel would be rebranded to Dar es Salaam Serena Hotel come December 1, 2012.

Dar es Salaam Serena Hotel is strategically located within the commercial, business and diplomatic district. The new owners have promised to position the facility as the premier up-market five-star hotel for the discerning corporate and leisure clientele as well as offer the finest food and beverage outlets as well as conference and banquet facilities.

"Each of the 230 rooms has a spectacular view of either the garden, golf course, Indian Ocean or the city," Mr Mahmud Jan Mohamed, the TPSEAL managing director said. 

He further noted that he was pleased that the hotel group has finally established presence in Dar es Salaam which is in line with medium to longterm strategy of completing Serena Hotels "City Hotel Circuit" in the East African region.

He added: "With our existing Serena Portfolio, the hotel will benefit from the group's regional presence and we can offer a circuit covering Tanzania, Zanzibar, Kenya, Mozambique, Rwanda, and Uganda. We aim to expand this circuit both in this country and elsewhere."

He committed the hotel to offering a quality product to its clients and exciting careers for staff. The number of East African staff at the Serena properties in Tanzania, Zanzibar, Kenya, Uganda and Rwanda currently stands at 3,400. The Dar es Salaam Serena Hotel is the latest addition to the Serena Hotels Group.