The Olympic Games which are to be held in the city of London in 2012 is the largest sporting event that the UK has ever seen. The event will see thousands upon thousands of people visiting the city to see many of the world's best athletes compete for the best sporting accolade on earth, so finding accommodation in the city during this period could be difficult.
If you intend on visiting London for the Olympic Games, or if you often travel to London on business, you should try and book your accommodation as early as possible in order to avoid a last minute rush and almost certain disappointment. You may also want to book your rental car early and not wait until the last minute. This may prove to be very expensive for you. Staying outside of the city centre will probably save you a little money as the accommodation may be a little cheaper. Planning ahead could save you a lot of hassle and time.