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Kenya, Balala Climbs Mt Kenya in a Bid to Raise Awareness On Adventure Tourism
Nairobi — The Ministry of Tourism and Wildlife is banking on hiking and mountaineering as a key product for the growing domestic and international outdoor and adventure tourism.
A week after climbing Mt Longonot, Tourism and Cabinet Secretary Najib Balala has accompanied other hikers on a four-day climbing expedition of Mt Kenya as he seeks to raise awareness of the experience.
The climb, which is part of the government's strategy to raise awareness of the mountain as a key tourist destination in Africa, will also aim at raising funds for improving the visitor experience at the facility.
Speaking moments before the expedition at the Mt Kenya Chogoria gate, CS Balala noted that Mount Kenya has the potential to attract international and domestic visitors, including mountain climbers and all nature lovers.
"We are undertaking this expedition to re-position this great landmark as one of the key iconic adventure experience destinations in Africa. Last week, we visited Mt Longonot as part of the preparations for this expedition. Climbing is not easy, it requires proper preparation both mentally and physically. We have a team of able personnel that will guide us and we hope that Kenyans can be part of this hike.
Source: https://allafrica.com/stories/202205150031.html
